Achieving Resilience: Resilient Price and Quality Strategies of Fresh Food Dual-Channel Supply Chain Considering the Disruption

In the face of demand disruptions, dual-channel supply chains (SCs) that lack resilience may be more vulnerable. Reaching moderate SC through coordination is essential for dealing with disruptions. This paper investigates operation management a fresh-food (FSC) under disruption. The centralized and decentralized decision models propose joint quality efforts based on consideration preference loss. From perspective resilience, we analyze how members can optimally make price, quality, quantity decisions resiliently robustly disruption preference. results show (1) no matter kind model, considering disruptions significantly increase profit; (2) there range in influence cost. original optimal are robust sustain performance without change; (3) impacts offline channel retailers, who at disadvantage when competing online channels. A model achieve higher profits levels response to extends concept FSC provides suggestions enterprises conduct cope interruption.